For months, it lives in the caves beneath Grand Rapids, Michigan, maturing into a monster that spreads both joy and misery each year when it finally makes its appearance in full daylight and rampages across the nation. It is, of course, the incredible Founder’s KBS. The joy it spreads is amongst those who manage to get their hands on a bottle of this limited release brew, which – as Founder’s themselves points out – is by its very nature produced in limited quantities, because of its bourbon barrel aging process. The only misery it spreads is amongst those who don’t manage to score a bottle on release day. While it’s a fantastic beer, one that has repeatedly made it on “Best in the World” lists, its limited release has some unfortunate side effects. It’s rumored that friendships have been torn asunder when one friend secured a bottle, and wouldn’t share with a pal who didn’t. And that exploitative retailers price gouge, charging upwards of twenty bucks a bottle. For us as a retailer, the main frustration is that we are forced to tell our favorite customers – no matter how much we like them – that they are limited to purchasing one bottle.
Well this year, we’ve changed all that.
While supplies last, we are placing NO LIMIT on the quantity you buy, and we’re offering some uniquely foolish pricing. The first bottle you buy is a very reasonable $7.99. For every additional bottle you buy, the price doubles.*
Below, calculate how much your multiple bottle purchase will cost by entering the quantity in cell A2 and hitting “enter” on your keyboard:
Interesting of Founders to choose today, April 1st 2014, as their release day.
For the uninformed, here’s some basic info about this amazing brew.
 |
What we’ve got here is an imperial stout brewed with a massive amount of coffee and chocolates, then cave-aged in oak bourbon barrels for an entire year to make sure wonderful bourbon undertones come through in the finish. Makes your taste buds squeal with delight. ABV: 11.2% IBUs: 70. A 100 Score from Beer Advocate, and “Best Beer in the World Awards” from RateBeer and Men’s Fitness. |
*Before planning a purchase, please consider the fact that this rather foolish pricing is being offered only on April 1, 2014 😉
For an independent beer maker, it’s probably a challenge to cut through the noise of today’s marketplace. Think about it. With literally thousands of beers to choose from, and the incessant marketing chatter of TV, radio, billboards, Twitter, texts, and dozens of tap handles behind the bar vying for your attention, what’s a small independent beermaker to do? Well, first of all, they better make a darn good beer. And then they need to get people talking about it. And although many craft beers create a buzz just by being consumed, the brewer needs to create the