New Belgium’s Fat Tire Ale Coming August 27!
 A company could certainly have worse problems than a brand this strong! |
Poor New Belgium Beer. Their Fat Tire brand is so strong that back in 2006, they hired Denver-based Cultivator Advertising & Design to help them remind folks that the company is actually called “New Belgium”, and that “Fat Tire” is just one of many exceptional beers they produce. If you’re a craft beer aficionado, you probably already know this and a lot of other things about New Belgium’s beers. Like the fact that the last time Fat Tire was available in Michigan, it sold out in a day or two. But if you’re just a regular resident of Michigan, do yourself a favor and welcome New Belgium to the state when they arrive on Monday. Your taste buds will thank you. And so will your pocketbook. Our introductory price for a limited time is $3.99 for the 22oz bottles of Fat Tire Amber, Ranger IPA, Trippel, and Hoptober Golden Ale, and just $9.99 for the Shift 4-pack of 16oz cans. Learn more about the history and fine craft behind New Belgium beer on their website. It’s a fun story about a very positive company run by people who have a real passion for what they do. A passion perhaps in part fueled by the fact that after they work there for a year, they’re part owners. Plus they get a free bike! We don’t know if it’s a 1952 Schwinn Hornet like the bike that the company logo is modeled after, but we bet it has fat tires. And WE’LL have Fat Tire on August 27th. Beat the crowds, we have no idea how long supplies will last. Producer notes below.
Fat Tire Amber Ale |
From the Producer: Named in honor of our co-founder’s bike trip through Europe, Fat Tire Amber Ale marks a turning point in the young electrical engineer’s home brewing. Belgian beers use a far broader palette of ingredients (fruits, spices, esoteric yeast strains) than German or English styles. Together with co-founder, Kim Jordan, they traveled around sampling their homebrews to the public. Fat Tire won fans with its sense of balance: toasty, biscuit-like malt flavors coasting in equilibrium with hoppy freshness. ABV – 5.2%, IBU – 18.5
Hops – Willamette, Goldings, Target, Malts – Pale, C-80, Munich, Victory |
Hoptober Golden Ale |
From the Producer: Five hops and four malts make Hoptober Golden Ale a veritable cornucopia of the earth. Pale and wheat malt are mashed with rye and oats to create a medium-bodied ale with a creamy mouthfeel. Centennial, Cascade, Sterling, Willamette, and Glacier hops form a bonfire of citrus notes, fruity cheers and a bold finale. Seasonal in August, September, October. ABV – 6.0%, IBU – 40
Hops – Centennial, Cascade, Sterling, Glacier, Willamette |
Ranger IPA |
From the Producer: Ever met a New Belgium Beer Ranger? They are our beloved folks out in the field. Spanning all 29 of our states from the Pacific to the Atlantic, our Beer Rangers do their best to protect, to pour and to partake. And explore many a beer from many a brewery, they do. Bring out the hops! This clear amber beauty bursts at the starting gate with an abundance of hops: Cascade (citrus), Chinook (floral/citrus), and Simcoe (fruity) lead off the beer, with Cascade added again for an intense dry hop flavor. Brewed with pale and dark caramel malts that harmonize the hop flavor from start to finish, Ranger is a sessionable splendor for all you hopinistas. Thank your Beer Ranger! ABV – 6.5%, IBU – 70
Hops – Chinook, Simcoe, Cascade |
Trippel Belgian Style Ale |
From the Producer: Our Trippel Belgian Style Ale (pronounced triple) opens with a bold blast of hops that slowly gives way to the fruity esters implied by our Belgian yeast strain. In the Belgian tradition of brewing singles, doubles and triples, Trippel is the strongest with the longest fermentation. Remarkably smooth and complex, our bottle-conditioned Trippel is spiced with a trace of coriander. ABV – 7.8%, IBU – 25
Hops – Saaz, Liberty, Target |
Shift Pale Lager(can) |
From the Producer: New Belgium employee-owners work in shifts to brew to life world-class beers. Those efforts are rewarded daily with a shared end-of-shift beer. We’re passing that welcomed occasion onto consumers in this lightly-hopped Shift Pale Lager. From work to play, from bottle to can, from bold and heavy to refreshing and sessionable; Shift salutes the shift in occasion, package and beer. So, go ahead and get your Shift beer, you’ve earned it! ABV – 5.0, IBU – 29
Hops – Target, Nelson Sauvin, Liberty, Cascade |