Main Street Party Ann Arbor Wine Sellers

New Belgium’s Fat Tire Ale Coming August 27!

New Belgium Fat Tire
A company could certainly have worse
problems than a brand this strong!

Poor New Belgium Beer. Their Fat Tire brand is so strong that back in 2006, they hired Denver-based Cultivator Advertising & Design to help them remind folks that the company is actually called “New Belgium”, and that “Fat Tire” is just one of many exceptional beers they produce. If you’re a craft beer aficionado, you probably already know this and a lot of other things about New Belgium’s beers. Like the fact that the last time Fat Tire was available in Michigan, it sold out in a day or two. But if you’re just a regular resident of Michigan, do yourself a favor and welcome New Belgium to the state when they arrive on Monday. Your taste buds will thank you. And so will your pocketbook. Our introductory price for a limited time is $3.99 for the 22oz bottles of Fat Tire Amber, Ranger IPA, Trippel, and Hoptober Golden Ale, and just $9.99 for the Shift 4-pack of 16oz cans. Learn more about the history and fine craft behind New Belgium beer on their website. It’s a fun story about a very positive company run by people who have a real passion for what they do. A passion perhaps in part fueled by the fact that after they work there for a year, they’re part owners. Plus they get a free bike! We don’t know if it’s a 1952 Schwinn Hornet like the bike that the company logo is modeled after, but we bet it has fat tires. And WE’LL have Fat Tire on August 27th. Beat the crowds, we have no idea how long supplies will last. Producer notes below.

Fat Tire Amber Ale

Fat Tire Amber Ale

From the Producer: Named in honor of our co-founder’s bike trip through Europe, Fat Tire Amber Ale marks a turning point in the young electrical engineer’s home brewing. Belgian beers use a far broader palette of ingredients (fruits, spices, esoteric yeast strains) than German or English styles. Together with co-founder, Kim Jordan, they traveled around sampling their homebrews to the public. Fat Tire won fans with its sense of balance: toasty, biscuit-like malt flavors coasting in equilibrium with hoppy freshness. ABV – 5.2%, IBU – 18.5

Hops – Willamette, Goldings, Target, Malts – Pale, C-80, Munich, Victory
Body – Medium
Aroma – Sweet biscuty and caramel malts, subtle notes of fresh fennel and green apple
Mouthfeel – carbonation and light sweetness finish clean on your palate.
Flavor – Toasty malt, gentle sweetness, flash of fresh hop bitterness. The malt and hops are perfectly balanced.
Visual – Clear, amber and bright with white lacing.

Hoptober Golden Ale

Hoptober Golden Ale

From the Producer: Five hops and four malts make Hoptober Golden Ale a veritable cornucopia of the earth. Pale and wheat malt are mashed with rye and oats to create a medium-bodied ale with a creamy mouthfeel. Centennial, Cascade, Sterling, Willamette, and Glacier hops form a bonfire of citrus notes, fruity cheers and a bold finale. Seasonal in August, September, October. ABV – 6.0%, IBU – 40

Hops – Centennial, Cascade, Sterling, Glacier, Willamette
Malts – Pale, Rye, Oats, C-80, Wheat
Body – Medium
Aroma – Bonfire of citrusy notes: think grapefruit, lemon, grassy and pine
Mouthfeel – Nice smooth start then finishes crisp
Flavor – Balanced fruity cheers and a bold finale
Visual – Clear, slight sheen, bright golden, autumn hay under the afternoon sun

Ranger IPA

Ranger IPA

From the Producer: Ever met a New Belgium Beer Ranger? They are our beloved folks out in the field. Spanning all 29 of our states from the Pacific to the Atlantic, our Beer Rangers do their best to protect, to pour and to partake. And explore many a beer from many a brewery, they do. Bring out the hops! This clear amber beauty bursts at the starting gate with an abundance of hops: Cascade (citrus), Chinook (floral/citrus), and Simcoe (fruity) lead off the beer, with Cascade added again for an intense dry hop flavor. Brewed with pale and dark caramel malts that harmonize the hop flavor from start to finish, Ranger is a sessionable splendor for all you hopinistas. Thank your Beer Ranger! ABV – 6.5%, IBU – 70

Hops – Chinook, Simcoe, Cascade
Malts – Pale, C-120
Body – Medium
Aroma – Bursts with an abundance of hops (citrus, floral and fruity)
Mouthfeel – Bitter and dry hop finish- imbalanced yet sessionable!
Flavor – Pale and caramel malts harmonize with hop flavor from start to finish- yet finishes deliciously bitter.
Visual – Light veil over this amber beauty

Trippel Belgian Style Ale

Trippel Belgian Style Ale

From the Producer: Our Trippel Belgian Style Ale (pronounced triple) opens with a bold blast of hops that slowly gives way to the fruity esters implied by our Belgian yeast strain. In the Belgian tradition of brewing singles, doubles and triples, Trippel is the strongest with the longest fermentation. Remarkably smooth and complex, our bottle-conditioned Trippel is spiced with a trace of coriander. ABV – 7.8%, IBU – 25

Hops – Saaz, Liberty, Target
Malts – Pale, Munich, Victory
Fruits/Spice – Coriander
Body – Medium – Full
Aroma – Phenolic (clove-like, spicy, warm, herbal) slight banana ester aromas.
Mouthfeel – Creamy mouthfeel yet alcohol cleans and warms the palate
Flavor – Evident alcohol warmth, bittersweet, spicy- herbal notes from yeast and hops
Visual – Clear (kegs) or Hazy (bottles) deep straw-like golden hue

Shift Pale Lager

Shift Pale Lager(can)

From the Producer: New Belgium employee-owners work in shifts to brew to life world-class beers. Those efforts are rewarded daily with a shared end-of-shift beer. We’re passing that welcomed occasion onto consumers in this lightly-hopped Shift Pale Lager. From work to play, from bottle to can, from bold and heavy to refreshing and sessionable; Shift salutes the shift in occasion, package and beer. So, go ahead and get your Shift beer, you’ve earned it! ABV – 5.0, IBU – 29

Hops – Target, Nelson Sauvin, Liberty, Cascade
Malts – Pale, Munich, C-80
Body – Medium-Light
Aroma – Delicate interplay between the subtle flavors of American hops and Specialty malts- the hops bring fruity (nelson), citrus (cascade) and floral/herbal (liberty) aromas. While the specialty malts exhibit toasted bread and a touch of sweet honey.
Mouthfeel – Crisp and clean- just like you would expect from a great Lager. That finish just begs you to take another sip.
Visual – Deep dark straw with copper highlights in this crystal clear brew

Posted By:Admin August 20, 2012

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