For an independent beer maker, it’s probably a challenge to cut through the noise of today’s marketplace. Think about it. With literally thousands of beers to choose from, and the incessant marketing chatter of TV, radio, billboards, Twitter, texts, and dozens of tap handles behind the bar vying for your attention, what’s a small independent beermaker to do? Well, first of all, they better make a darn good beer. And then they need to get people talking about it. And although many craft beers create a buzz just by being consumed, the brewer needs to create the other kind of buzz. Which probably goes a long way toward explaining brand names like Old Leghumper, Moose Drool, Yellow Snow IPA, Shaggin’ in the Wood, and Imperial Hopwhore. But beer enthusiasts are a special breed, and although they’re probably even more demanding and discriminating than the typical wine connoisseur, they tend to have a much better sense of humor. There are probably few consumer groups that could recommend a product to their friends called “Arrogant Bastard” or “Hairy Eyeball” without batting a lash. Which probably better explains the preponderance of bizarre, nearly offensive, but always hilarious names of cutting edge craft beers. We’ve rounded up nearly thirty of the craziest brands and labels below. Feel free to share any we missed in the comments.

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