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Sometimes Being Number One Is Overrated

Label 5, Number 42In today’s world of fine spirits, it’s hard to stand out. It’s kind of a mixed blessing that there are so many choices; while it’s great that all the new small batch producers and premium lines from established distillers creates a dynamic marketplace that raises the bar all across the board, sometimes you’ll miss some really great spirits that aren’t getting raves from the connoisseur crowd. And frankly, sometimes, being number one is over-rated. A classic example of this idea is the brand Snapple. Whatever you may think about their products, they staked a solid claim to third place behind Coke and Pepsi in the global soft drink market. How? They set out to be number three on purpose. You may remember that they even ran commercials back in the 90′s proudly proclaiming “We’re Number Three!” But we’re not really here to talk about Snapple, or striving for third. We’re here to talk about a couple of new items we’ve added to our selection. The reason we went on the little digression about being number three is because although one of these items – Label 5 Scotch – has garnered a number of top awards in the blended twelve-year category, they still proudly point out that they’re number 42 in the market. But look at the company they keep in the graphic on the left, and you’ll see why. The other item has no issues with being second either, because they were probably the first. Although Greenall’s has been making gin since it was made legal in the UK, which was 1761, their premium offering wasn’t available in the states until this century. It’s probably worthy of note that in the two and a half centuries they’ve been making gin, they’ve only had seven master distillers! And that in spite of their late entry in the US market, they’re number one in the UK, producing over 70% of the gin sold there. Notes on both below.

Label 5 “Brilliant golden amber color. Aromas of buttery praline, honeyed porridge and creamy custard with a silky dry-yet-fruity light-to-medium body and a warming dried fruit compote, stone, and spice nuanced finish. A very expertly blended lighter styled scotch that is sure to be a real crowd pleaser. Highly recommended & best buy”
~ The Beverage Testing Institute

GOLD MEDAL
San Francisco World Spirits Competition 2013

Greenall's From the Producer: Greenall’s is a traditional London Dry gin, with a balanced, well rounded flavour which is rich without becoming overly complex. It exhibits all the classic elements of a London Dry Gin, rich juniper flavour, encircled by citrus spicy notes and a delicate balance between bitter and sweet.

SILVER MEDAL
International Wine & Spirit Competition 2012

Posted By:Admin May 20, 2013

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