A company could certainly have worse
problems than a brand this strong!
Poor New Belgium Beer. Their Fat Tire brand is so strong that back in 2006, they hired Denver-based Cultivator Advertising & Design to help them remind folks that the company is actually called “New Belgium”, and that “Fat Tire” is just one of many exceptional beers they produce. If you’re a craft beer aficionado, you probably already know this and a lot of other things about New Belgium’s beers. Like the fact that the last time Fat Tire was available in Michigan, it sold out in a day or two. But if you’re just a regular resident of Michigan, do yourself a favor and welcome New Belgium to the state when they arrive on Monday. Your taste buds will thank you. And so will your pocketbook. Our introductory price for a limited time is $3.99 for the 22oz bottles of Fat Tire Amber, Ranger IPA, Trippel, and Hoptober Golden Ale, and just $9.99 for the Shift 4-pack of 16oz cans. Learn more about the history and fine craft behind New Belgium beer on their website. It’s a fun story about a very positive company run by people who have a real passion for what they do. A passion perhaps in part fueled by the fact that after they work there for a year, they’re part owners. Plus they get a free bike! We don’t know if it’s a 1952 Schwinn Hornet like the bike that the company logo is modeled after, but we bet it has fat tires. And WE’LL have Fat Tire on August 27th. Beat the crowds, we have no idea how long supplies will last. Producer notes below. (more…)