Did you know that retailers use all sorts of subtle store layout tricks to make you buy more stuff? We’ll go into detail about that a little later, but amongst the things they do is put all the pretty, nice smelling stuff at the entrance, to help get rid of shoppers’ “sidewalk momentum”. This is why the produce and floral departments are at the front of most supermarkets. We don’t use tricks like this at Main Party; we don’t have enough room! As a result, we often run into people at the very back of the store, asking why we don’t have any French wine. This is because they walked right past it, first thing! Which is quite impressive, since there are about 200 affordably priced French wines within ten feet of the front door! On the bright side, if you’ve made it to the BACK of the store, you’re that much closer to the premium cellar, where you’ll find some really REMARKABLE French wines. Everything from some familiar and still-affordable items like the 2005 Louis Jadot Pommard Clos De La Commarine (about $55) to the somewhat more rarefied 1997 Grand Vin de Chateau Latour Pauillac or Chateau Haut-Brion Premier Grand Cru Classe De Graves (about $399 & $350 respectively), or even a 6 liter 2008 Domaine du Vieux Telegraphe “La Crau” Châteauneuf-du-Pape (you’ll have to ask). So this Bastille Day, we’ve decided to help you map an attack plan to “storm our fortress” as it were. This Bastille Day, you can have your cake, and eat it too. After dinner with a nice French wine. Maps below.
Here’s what a typical invasion of France looks like. Of course, this was WWII, which has little to do with Bastille Day:
And this is what an invasion of our French wine section looks like. Much simpler, as you can see.
Oh, and as promised at the top, here’s a Business Insider article about retail psychology