Our barrel of Herradura tequila has arrived! Fortunately for you, the actual tequila is in numbered bottles with our personal imprint subtly added to the label, so you don’t have to buy the whole barrel to give it a try. After a journey of six thousand miles – four thousand to travel to and from Mexico to select this barrel of Herradura Reposado, and the two thousand the barrel traveled on its own – you’d think the journey might be over. Well, nothing could be further from the truth. If you’ve been following our little story about how fine drink is a journey, you know that Joe (the owner) and his sidekick Steve (aka “Señor Gracias”) made a trip to Amatitán, Mexico, to personally select a specially-aged barrel of Herradura’s amazing Reposado. But that’s just the beginning of the journey. The next part of the journey is YOURS. First, a little journey to one of the outlets that have this amazing tequila in stock. Then the journey of enjoying it with your friends. And this is just the first of many journeys we’ll be taking. As promised, we launched HandSelectedSprits.com in May to record the trips we’ll be taking around the world to find the best wines and spirits, and when possible, bring them home to you. So this barrel is really just the beginning. Stop by and select your own numbered bottle. They’re going faster than we expected! And stay tuned for news of future trips. Joe already made a trip to ten California vineyards last month, and we’ll be visiting Woodford Reserve Distillery in Versaille Kentucky this summer. Join us on the journeys!
Posted By:Admin May 30, 2011
For an independent beer maker, it’s probably a challenge to cut through the noise of today’s marketplace. Think about it. With literally thousands of beers to choose from, and the incessant marketing chatter of TV, radio, billboards, Twitter, texts, and dozens of tap handles behind the bar vying for your attention, what’s a small independent beermaker to do? Well, first of all, they better make a darn good beer. And then they need to get people talking about it. And although many craft beers create a buzz just by being consumed, the brewer needs to create the other kind of buzz. Which probably goes a long way toward explaining brand names like Old Leghumper, Moose Drool, Yellow Snow IPA, Shaggin’ in the Wood, and Imperial Hopwhore. But beer enthusiasts are a special breed, and although they’re probably even more demanding and discriminating than the typical wine connoisseur, they tend to have a much better sense of humor. There are probably few consumer groups that could recommend a product to their friends called “Arrogant Bastard” or “Hairy Eyeball” without batting a lash. Which probably better explains the preponderance of bizarre, nearly offensive, but always hilarious names of cutting edge craft beers. We’ve rounded up nearly thirty of the craziest brands and labels below. Feel free to share any we missed in the comments.
Posted By:Admin May 16, 2011
Welcome To Herradura
If you know Joey, the owner here at Main Party, and if you heard that he was going to Guadalajara to sample some fine Herradura Tequila right at the distillery, it might conjure images of Joey and Pee Wee Herman dancing on the bar to the song Tequila. That’s because Joey is such a gregarious and fun fellow. But what you may not know about Joey – because he’s remarkably unpretentious – is that with twenty years of sampling and selling fine wines and spirits, he’s one of the more broadly knowledgeable people you’ll meet when it comes to how a quality wine, spirit, or beer is made. That’s why Joey is working on a new long-term plan to go right to the source, and when possible personally select the finest products, just for you. The first of these trips was in March of this year. He was invited to the Herradura Hacienda in Guadalajara, to see how one of the world’s finest tequilas is produced, and select his own barrel. We can’t sell tequila from a cask in Michigan, so for your convenience, the tequila will be presented in personalized bottles. When you look at the label, you’ll notice a web address – HandSelectedSpirits.com – which is where you can learn more about the various trips Joey will be taking to find you the finest libations available. As we said at the top, the first trip was to the Herradura Hacienda to select a barrel of Herradura’s unique Reposado. We say unique, because it’s the only tequila produced using only the naturally occurring airborne yeasts within the distillery, and then aged 11 months (five times the norm) in American white oak barrels. That first part – the naturally occurring yeasts – is just one of many magical aspects of Herradura’s story. We’ll talk about all of them, as well as sharing the full story of Joe’s trip, when HandSelectedSpirits.com goes fully live some time in May. As of this writing, Joey is just returning from visiting ten vineyards in California, and this summer, he’ll be visiting Kentucky to select a fine small batch bourbon. Stay tuned. Below are some photos from Joey’s trip to Herradura. (more…)
Posted By:Admin May 2, 2011